[Peetwo]

CHALK & CHEESE: Part III

Coming back to the NTSB Calabasas Chopper crash investigation, NTSB Member Jennifer Homendy conducted a further and final press conference with the IIC and fellow member the following day IE 2 days after the accident. I very much suggest a watch and learn by Popinjay and those interested in how to professionally get ahead of the media narrative and therefore the speculation surrounding such a high profile accident (ps Note the tag teaming by Homendy and the IIC Bill English. Also note the no fluff promise of exactly 12 days for the release of the preliminary factual report)...  :

That's how it is done!   

Now compare that to this from Popinjay prior to the 'official' presser... : 

I also know that Popinjay did at least one more of these impromptu interview cuts with Skynews prior to the official presser. Note that with none of these media takes was Popinjay supported in anyway by his IIC or fellow commissioners...  

Note also that Popinjay never broke down the official investigative process or expected timeline of the investigation. The only reference to the expected preliminary report release was in his media statement on the day of the accident: https://www.atsb.gov.au/media/2023/gold-...-collision

“The ATSB anticipates publishing a preliminary report detailing basic information gathered during the investigation’s evidence collection phase in approximately 6-8 weeks..." 

Although he probably had the perfect excuse for hanging around, Popinjay didn't follow up with an update (flanked by his team, with a chance to put out speculative spot fires) on the progress of the investigation the following day?? 

In fact the only other investigative body that held an official presser the following day was the Chief Commissioner of the QLD police...

Haven't seen the whole presser but I note she mentions 'crime 'scene' and 'exhibit area' with strong indications the QLD police are firmly in control of the scene? No mention of the ATSB either? Hmm...turf war perhaps??

Compare that to the NTSB reference to the FBI helping to provide manpower for the on ground search for physical evidence - like CHALK and CHEESE? You BET! 

MTF...P2