07-05-2017, 06:14 PM
DW1 - Tabled docs etc.
Via RRAT Committee inquiry webpage:
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Via RRAT Committee inquiry webpage:
Quote:Tabled DocumentsStill waiting for the 28 June Public Hearing Hansard to be released, in the meantime here is the drone related QON from the last Budget Estimates that are due to be answered by 7 July 2017...
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1- Document tabled by One Giant Leap at a public hearing held in Sydney on 26 June 2017.
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See Also
Other information presented to the inquiry
:Quote:117
000256
CASA
RICE
DRONE STRIKES/BIRD STRIKES
Senator RICE: Can you take this on notice? I assume there have been some comparisons in other jurisdictions around the world on what the relative impact of drone strikes versus bird strikes would be. Have you analysed that data yourself?
Mr Carmody: We continue to look at material all the time on those sorts of matters, but, as I said—
Senator RICE: Could you take it on notice to provide for the committee some of your rationale about the difference between bird strikes and drone strikes, and your basis for deciding that drone strikes are, it sounds like, no more of an issue than bird strikes?
Mr Carmody: I would be happy to. I think that the need to know more about the issue is the point we are endeavouring to make. We have a lot of bird strikes and a lot of animal strikes.
CHAIR: There are a hell of a lot more birds than drones out there at the moment.
Senator RICE: But regarding the issue of what impacts a drone strike would have—particularly the recreational drones; the under two-kilogram drones that are being used for recreational purposes that we know are flying where they should not be in controlled airspace, out of sight and far higher than they are meant to—
Mr Carmody: We can certainly take it on notice.
118
000257
CASA
RICE
COMMUNITY KNOWLEDGE
Senator RICE: If you provide the comparison to the committee, that would be very useful for us. Another bit of information that I would like to know is: you have been talking about your communications program to inform recreational users—how much assessment and what knowledge do you have about the level of knowledge amongst those recreational users of what the rules are and whether they can play with them?
Mr Carmody: We are communicating constantly—
Senator RICE: That is not my question. My question was: how much knowledge in the community is there?
Mr Carmody: I would prefer to take it on notice. I think that I can probably find the answer for you.
Senator RICE: Have you done any analysis of the level of understanding amongst recreational drone users of what the rules are?
Mr Carmody: I am not aware, so I will take it on notice.
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CHAIR: I am familiar with when it was. You referenced that. You would, no doubt, have information about who you consulted and what the breadth of the consultation was. Could you take that on notice and provide us with who you consulted and if there are any documents where they made a submission to you, you exchanged or a file note—could you also produce that for us?
Mr Carmody: I am happy to. We have a pretty standardised process for consultation. We are very happy to take it on notice.
119
000258
CASA
RICE
COMMUNICATION COST
Mr Walker: Correct. We look at how they gain their information. It would be quite simplistic to say that we would take out some advertising, et cetera, which we do in drone publications and, obviously, IT magazines. But where we have been targeting is very much in the social media space. An example is our Facebook site—CASA now has a Facebook site. We started that a couple of years ago; we have seen an exponential growth in the number of people looking at that site. We now have 30,000 followers, and the vast majority of those and a vast amount of the traffic we are seeing is around drones and people wanting to know more information around drones. We have used social media specifically—including Twitter—around targeting the mums and the dads and the 13-year-old kids. And then the next area we have looked at is very much, I suppose, the hobbyist and enthusiast who is not necessarily interested in buying a commercial off-the-shelf drone; they actually buy their components via the internet and they build their own. That has been another key target area.
Senator RICE: What has been the cost of your communications campaign so far?
Mr Walker: In terms of total spend, I would have to take that on notice. In terms of social media, we manage that in-house—that is, the staff, relying on the expertise we have with our own subject-matter experts, and the content is all generated and delivered in-house as part of our normal communications packages.
120
000259
CASA
RICE
AVALON AIR SHOW
Senator RICE: Getting to my other question, it is all very well to be putting that communication out there. And with the drones, you have also got the information in the yellow leaflets—is that what you were referring to? Is it the leaflet that we saw at our drones inquiry?
Mr Carmody: It is a leaflet; I have seen multiple ones, but yes—
Senator RICE: It is a DL-size yellow leaflet. But I think for your average 15-year-old, once they get their drone out of the package from Harvey Norman, the leaflet would end up with the wrapping paper and it would not even be looked at. I want to know what sort of analysis you are doing of the effectiveness of your communications program. How are you evaluating whether you are indeed reaching your target audience?
Mr Walker: In answer to that, we intend to go out to market and actually test that via survey.
Senator RICE: You intend to go out to market—so you have not tested it as yet.
Mr Walker: Not as yet, but we do monitor a number of things on a weekly and a monthly basis, specifically around our website and around the internet traffic. In a couple of the other forums that we attend, we also do a high degree of exit polling of those attendees. If I could give you an example of that, recently at the Avalon air show, we happily participated in and were very supportive of what was called the 'Drone Zone'. On the public days at the Avalon air show, they specifically targeted mums and dads and kids that were turning up, to provide education around drones. We had members of our staff there to answer questions and provide information, and we also then asked people on the way out whether or not that information had been useful, as we do in all our forums.
Senator RICE: How many people would you have reached at that show, for example?
Mr Walker: Over the three days, I would have to take it on notice to give you precise numbers; obviously, it tends to be a little bit anecdotal. I know I had three staff on the stand and they were literally hammered for the three days.
121
000260
CASA
RICE
DRONE FIELD WORK
Senator RICE: I would like to go back to what you said before—that you intended to go to market to do some evaluation of your effectiveness. Can you tell me more about the time lines and about what you are proposing to take to market in terms of evaluating the effectiveness of your communications?
Mr Walker: The intent is that later this year we will be going to market to do a further sample of our stakeholder engagement relationship with industry. As part of that, we are in early discussions with the service provider that does that for us as to whether we can include a component around drones and drone awareness and also drone safety. It is early days, but I would like to think that we will be going out before the end of this year to do that.
Senator RICE: Will that be targeted at the group that we are concerned about, the recreational drone users?
Mr Walker: Yes, this would be targeted at the general public—targeted at, I suppose, mums and dads and kids—to try and understand what their level of awareness is and, based on that, what our level of effectiveness has been in delivering the communication packages that we have.
Senator RICE: So you are hoping to have determined the program by the end of the year or be out in the field by the end of the year?
Mr Walker: I would like to think we will be out in the field by the end of the year in a position to have some data on the back end of that early in the new year.
Senator RICE: If you could provide on notice some details of what you have planned in that field, that would be appreciated.
Mr Walker: Certainly, happy to.
128
000265
ATSB
GALLACHER
DRONE OWNERSHIP
Senator GALLACHER: I am really curious about how you protect your property. There are people capable of writing programs to take over anything, particularly remote controlled aircraft. How do we know that your drone is your drone, if someone else takes it over?
Mr Hood: Senator, I am not the drone expert for ATSB but certainly I will take your question on notice. I know that with any electronic frequency spectrum you can jam, you can interfere and potentially, if you found the right frequency, my understanding of basic electronics is that you could actually take over the control of that drone.
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